Darby Miller Steiger, M.A., M.P.P., is a Consultant for Gallup and the Director of Research of the Gallup Panel. Steiger’s role is to provide leadership and guidance on questionnaire design and qualitative research for clients and Gallup associates, and to lead quantitative and qualitative research studies for specific clients. She also leads all research aspects of running and maintaining the Gallup Panel, which is a probability-based, multi-mode panel of U.S. households recruited through random-digit-dial and cell phone sampling.
Steiger has more than 18 years experience in survey and project management, and has consulted with a wide set of federal government agencies to assess agency performance, to gather customer feedback, to measure official government statistics, and to help shape agency priorities. She has extensive experience and education in all aspects of quantitative research, including questionnaire design, sample development, obtaining IRB/OMB approval, sample management, data collection, achieving high response rates, data processing, datafile construction, report writing, and executive presentations.
Steiger has conducted hundreds of focus groups, cognitive interviews, copy testing, and other forms of qualitative research. She is Gallup’s senior advisor on qualitative research, leading regular training sessions for both internal associates and external clients on moderating focus groups. She is the author of “The Gallup Approach to Designing and Conducting Focus Groups.”
Steiger has had articles published in Public Opinion Quarterly and in Computers in Human Behavior, and is the author of a chapter entitled “IVR and Survey Errors” in The International Handbook of Survey Methods (Lawrence Erlbaum Associates, 2008). She has delivered papers at 11 conferences of the American Association of Public Opinion Research on a variety of methodological topics.