Frederick Conrad

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Research Professor, ISR and JPSM, University of Maryland

Frederick Conrad is the director of the Michigan Program in Survey Methodology (MPSM). He is a Research Professor in MPSM and Professor in Psychology. He received a Ph.D. in psychology from the University of Chicago. His research generally applies ideas and methods from cognitive science and human-computer interaction to data collection methods. His current research concerns efficiency of texting compared to voice (telephone) interviews, understanding when social media content might be able to supplement or even replace certain survey data, the prevalence of acquiescence in survey response and pretesting, and moment-to-moment measurement of music listening experience.

Selected Publications:

Blair, J. & Conrad, F.G. (in press). Sample size for cognitive interview pretesting. Public Opinion Quarterly.

Conrad, F. G., Couper, M. P., Tourangeau, R. & Peytchev, A. (2010). Impact of progress indicators on task completion. Interacting with Computers, 22, 417–427.

Conrad, F.G., Schober, M. F., & Coiner, T. (2007) Bringing features of human dialogue to web surveys. Applied Cognitive Psychology, 21, 165-188